The "Crypto Just Got Hotter" campaign was a dynamic summer brand awareness initiative designed to position Geojam and the $JAM token as the ultimate gateway to exclusive experiences. As Creative Director and Campaign Lead, I conceptualized, directed, and executed the campaign from start to finish. The strategy leaned into the bold energy of summer, incorporating vibrant beachside visuals, luxury lifestyle aesthetics, and a compelling slogan to build excitement around Geojam's new product launches. Through multi-channel promotion across social media, email, and digital ads, the campaign heightened brand visibility, drove community engagement, and established $JAM as more than a token — it became a symbol of access, exclusivity, and unforgettable experiences.