For the “Got $JAM?” campaign, I took inspiration from the iconic Got Milk? slogan to create a playful and memorable way to boost Geojam’s brand awareness. The campaign humorously asked our audience if they had what it takes—$JAM tokens—to unlock exclusive experiences, driving engagement and putting a fun twist on showcasing our value. The campaign resulted in a 34% increase in post impressions, an 8.8% rise in engagement rates, and a 381% growth in new followers, highlighting its success in boosting both brand visibility and audience interaction.